Kevin Keegan was sensationally re-appointed as Newcastle boss on Wednesday afternoon - and the bookmakers around Britian have been quick to post a series of special bets on his time in charge.
Boylesports were first up by offering Keegan at 25/1 to guide the Geordiesto a top six finish this season (they're 11th right now) while both they go 3/1 that 'King Kev' can bring major silverware to Newcastle for the first time since 1969.
Another option for pro-Keegan punters to consider is the 3/1 at Coral that he wins a manager of the month award during the remainder of the current season.
However, given Keegan's past history, plenty of bookies are betting on how long he'll last in the St James' hotseat.
Bet365 make Keegan only 9/2 to see out this season and spokesman Steve Freeth said: "The Geordies will be jumping for joy at his appointment, but King Kev has a reputation for throwing the towel in and we'd rather not offer a big price on it happening again."
Paddy Power are betting on how many wins Newcastle can manage in their next five Premier League matches - Bolton (h), Arsenal (a), Middlesbrough (h), Aston Villa (a), Man Utd (h).
7/2 No Wins,
6/4 Exactly 1 Win,
7/4 Exactly 2 Wins,
13/2 Exactly 3 Wins,
25/1 Exactly 4 Wins,
200/1 Exactly 5 Wins.
And Paddy Power also have odds for Keegan's first signing and make Manchester United defender Wes Brown the 6/4 favourite.
They also offer the following players :
9/4 J Defoe, 13/2 S Downing, 8/1 Fred, 12/1 Andy Cole, 12/1 D Berbatov, 16/1 Robbie Keane, 20/1 Deco, 25/1 Ronaldinho, 25/1 D Drogba, 33/1 Ronaldo (Brazil), 50/1 T Henry
Betfred are offering odds on how Michael Own fits into the picture : offering 1/2 that Michael Owen will still be at Newcastle on the first day of next season and 6/4 that he won't.
(click on all those links to go straight to the bookmaker sites to check out their latest odds)
The sudden appointment certainly came as a shock to the bookies despite a flood of money on Keegan in the hours up to Sky Sports breaking the news late on Wednesday afternoon.
Coral lost a five-figure sum despite the high-profile gambles on Harry Redknapp, Mark Hughes, Gerrard Houllier and Didier Deschamps and spokesman Simon Clare said: "These are notoriously difficult markets for bookmakers to win on, and once again it is the punters who are celebrating Keegan's appointment as enthusiastically as most Newcastle fans."
Paddy Power added: "Fair play to all the punters who backed Keegan for the job last week at tasty odds of 33/1.
"Earlier today he was our 4/1 favourite for the job and we saw a lot of support for him. At least we can take him out of our Next Ireland Manager betting now!"
In fact, the Irish layers were so bemused as to who would be installed that earlier in the day they'd started betting each-way on the next Newcastle boss market - allowing punters to not only try and guess the identity of the new man but also the one after that!
And finally..... Paddy Power go 50/1 that Keegan says the words "I'd love it if we beat them" in his first post-match televised interview as Newcastle manager.