With the continued talk of economic turmoil, the US Election and Russell Brand's nocturnal activities, the Christmas hype machine has been a little slow to kick into gear.
As PaddyPower Bookmakers look forward to the embarrassingly funny Christmas Party and dodgy shenanigans at the photocopier, they're once again speculating what Video Game will be number one at Christmas.
Slapping a picture of Cliff Richard on the front of FIFA 09 may increase sales in the 70+ demographic, but, as a marketing strategy, it'd be doomed to fail.
Instead, EA's best selling franchise has been the subject of a price war and has been cut to £19.99 in some outlets. If you don't back FIFA09 to be the Christmas No 1 Video Game, it could cost you money!
Christmas No.1 Video Game - Odds at Paddy Power*
Call of Duty: World at War 5 - 2
FIFA Soccer 09 4 - 1
Need for Speed Undercover 5 - 1
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