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Wednesday, December 27, 2006

Liverpool to be milked as a "cash-cow" ?

Dubai International Capital, the investment company behind the proposed takeover of Liverpool, are reportedly already planning to sell the club in seven years time having made a huge profit from their ownership of the Anfield club.

According to The Daily Telegraph, "DIC see their investment in Liverpool as purely a business deal built round the new stadium Liverpool are planning at Stanley Park. When they sell in seven years time they are hoping to make a huge profit, providing a return of around 25 per cent on their investment for every year of ownership. There appear to be no plans to invest in new players."

The newspaper claims to have seen a confidential document circulated among possible investors in order to persuade them to join a consortium and that DIC plan to borrow around £300million of the £450million required to buy Liverpool and are actively pursuing new partners.

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To me - this seems to be the death knell of the football model as we know it in Europe. And seems to be one step away from franchising "Liverpool FC" and taking them anywhere at all.

Why not just be done with it and rename them the Liverpool Shieks and they can play the Manchester Rowdies for the "Soccer SuperBowl" somewhere in Arabia or Asia and play a whole round of meaningless "exhibition" games all year round.

While there is a lot of money in football - it is not a business! Companies do not attract loyalty and a following like football clubs do. This whole "super-owner" thing is going to end in tears ... eventually.

The English FA, or UEFA, or FIFA need to put an end to these deals - or the competitive fabric of football is gongi to be permenantly damaged.

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